You may ask
yourself what a collaborative business platform is and that's
absolutely expected, because this is a first of a kind. The central
thought behind We4Hamburg is that businesses help each other out in common
problems.
The premise:
"Many businesses have common problems right now or encounter
those that others have already experienced and know how
to handle."
That could mean sourcing from each other, funding each others'
initiatives, or sharing insights and networking connections.
Specific offers and benefits depend on what is being offered and
contributed by the group.
Natural expertise from members and the support of the community enable mass relief action. Local communities must come together and collaborate in overcoming a common hurdle, often not only for improved performance, but necessity. Local economic activity is required for this period of stagnation for small businesses to survive. Aggregating demand, this sourcing and funding as a collective is the best way of ensuring scalable continuous operations.
#SupportYourLocal shouldn't come in the form of donations, rather in purchases as usual, with collaboration and support in mind. Thus, the goal of We4Hamburg is to enable small businesses to open doors asap again for operations, with minimal disruptions.
The closeness a business has with its customers and thus the underlying support for that local brand is diminishing with geographical distance for most small businesses. Thus, it makes sense to reach out to your surroundings for support and collaboration. Locally unmet needs can then be addressed top-down from super-communities.
That is why the We4 movement is focusing on cities and connecting cities within countries. Cities can then not only collaborate with each other, but collective actions can also be done on national scale.